“Don’t mix rock and roll with professionalism” – a conference through the eyes of Snask

Date
19 February 2016
Reading Time
1 minute read

“Don’t combine Rock and Roll with professionalism” was a friendly word of warning from Stockholm based creative agency Snask. Founders Erik Kockum and Fredrik Öst closed the second day of Design Indaba arriving on stage in a car and bringing the band Väg (which translates as ‘road’ in English) on with them. After asking the audience to don pink masks and ignoring their own advice, they combined rock and roll and professionalism with shambolic style.

Speaking to the designers, it became clear they were having a pretty unique experience in Cape Town that they, like most other people, had been capturing on their phones. We got hold of the pictures and (with their permission) publish them below – see Design Indaba through the eyes of Snask.

Above
Left

Abord a catamaran with Design Indaba founder Ravi Naidoo (far left)

Right

Väg find a new fan at sea

Above

Väg find a new fan at sea

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Frederik contemplates his life before taking a helicopter ride

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Dining with Erik Kessels

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Stealing Erik Kessels’ shoes

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Sound Check

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Combining rock and roll and keynote

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Snack gets the audience to don pink masks and look fabulous

Above

Modelling KesselKramer ponchos in the Design Indaba audience

Above
Left

Venue for the Snask afterparty

Right

Think Pink – dressing the venue

Above

Think Pink – dressing the venue

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Arriving for a “dine around” dinner in Camp Bay

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Arriving for a ‘dine around’ dinner in Camp Bay

Above

Dining with Alastair King from KingJames (and his massive dog)

Above

Combing rock and roll with professionalism

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About the Author

Owen Pritchard

Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

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