Type designer Daniel Reed has so far used his own foundry for all sorts of typographic experiments, but this latest venture is purposely a bit nuts. Dr Pecker is created entirely from contorted penises, each letter, number and symbol unashamedly featuring the details you would expect from such a creation (finessed with hair), and designed to work in all weights and sizes.
The date of its release on 24 July 2019 was no cock-up either, being the day Britain’s very own Johnson wangled his way to Number 10.
While the A-Z looks like a memorable episode of Naked Attraction, the designer has also explored how the letters look in various packages, spelling out fun phrases such as “Works Large and Small”, “Moby Dick” and “Tiny Tim”, and even a prototype business card for a very cheeky wood merchant.
To promote the new typeface, Daniel has made a microsite to call out the world’s todgers, titled Pecker of the Day, where you can “cast your vote on today’s biggest cock, with a live feed featuring the top five peckers of the day,” Daniel explains. So far Boris, Donald Trump and Katie Hopkins have been popular contenders.
There’s also merch “for all your pecker desires” including T-shirts, tote bags, mugs and condoms. Profits from the typeface and merchandise sales are going to charities for prostate and testicular cancer, so “all this silliness is for a good cause,” Daniel says.