It is no secret that Barcelona-based agency Folch studio make an excellent publication, whether it’s the goosebumpingly erotic pages of Odiseo or the CdC Spanish Annual. Its latest triumph comes in the form of Dream, a biannual publication and digital platform dedicated to objects and the relationship they have with their owners.
“It’s in human nature to transfer some of the emotions we feel to the objects we found, were given or bought [as children],” art director and set designer Cristina Ramos, who masterminded, edited and funded Dream explains. “Like a child that cannot sleep without its favourite toy because it reminds him or her to his or her mum or dad. It makes him or her feel secure in the same way, we, as adults, often make connections with objects. Sometimes we even use these objects as an emotional reference. To avoid losing track of ourselves, I guess.”
Dream blossomed to life four years ago, but issue two only emerged this spring with photography by Txema Yeste. “I was talking to a friend about this just last week; even though sometimes the project felt somehow stuck, I now realise it has been for the best,” Cristina admits. “I feel a lot more confident about it now, and have a much better and clearer view of what Dream is.”
Working in an “intuitive” way, the Dream team consider that art is everywhere. “It’s in the viewer’s intention,” Cristina says. “Art, poetry, philosophy are everywhere, and they can be everywhere as our Universe and Nature provide us with such raw and amazing material.”
Freed from the commercial demands of fashion as an industry, Dream can be as dreamily abstract as it’s creators. “Everything is about seeking beauty,” Cristina concludes. “I’m so grateful I have the ability to create and experience beauty, but somehow the fashion world is very headed towards commerce. We really felt the need to express beauty in a more abstract and poetic way.”
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