Carlsberg's latest prank ad is a nicely-done paean to friendship

I have 104 friends but I am not sure that any of them like me enough to come out in the middle of the night to bail me out of a shady poker game. Lucky really then I wasn’t part of this excellent stunt ad for Carlsberg by Duval Guilllaume. It’s the latest in a series of spots for the Danish beer that put ordinary people in extraordinary situations and films the results, and as ever it’s the level of commitment to the prank that really makes this stand out. I love all the weird and wonderful things they do to the participants when they turn up – from the boxers to the chickens and the really weird guy in the lift and there’s a nice uplifting message about loyalty when all’s said and done.