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D: Edizione Limitata identity

Work / Graphic Design

Beautifully playful identity by D for Edizione Limitata

Berlin-based consultancy D describes itself as a “two-headed quadruped that focuses on graphic design and illustration” that “was born, speaks, thinks, and of course eats Italian.” It’s this heritage and appetite that explains the beautiful identity work the studio has created for Italian furniture design factory Edizione Limitata. We don’t often get excited about catalogues, but this one really is lovely, showing well-shot images of the furniture alongside more playful, painterly illustrations with brushstrokes and doodle-like patterns acting as a lovely contract to the slick imagery of the pieces on sale. It’s great to see the usually rather serious world of furniture given a less stony-faced identity, though the careful use of colour and typography as shown on business cards, stationery and technical sheets still shows Edizione Limitata as very much the high-end Italian operation.

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity