Beautifully playful identity by D for Edizione Limitata

Date
15 December 2014
Reading Time
1 minute read

Berlin-based consultancy D describes itself as a “two-headed quadruped that focuses on graphic design and illustration” that “was born, speaks, thinks, and of course eats Italian.” It’s this heritage and appetite that explains the beautiful identity work the studio has created for Italian furniture design factory Edizione Limitata. We don’t often get excited about catalogues, but this one really is lovely, showing well-shot images of the furniture alongside more playful, painterly illustrations with brushstrokes and doodle-like patterns acting as a lovely contract to the slick imagery of the pieces on sale. It’s great to see the usually rather serious world of furniture given a less stony-faced identity, though the careful use of colour and typography as shown on business cards, stationery and technical sheets still shows Edizione Limitata as very much the high-end Italian operation.

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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D: Edizione Limitata identity

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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