Elana Schlenker, founder of Gratuitous Type has recently opened a new shop in Pittsburgh which charges women 24% less for its items than men in order to highlight wage inequality all over the world. The shop, which sells a selection of well-designed objects and knick knacks created by women invites women to pay only 76 cents for something that would cost a man a dollar. This number relates to a figure released by Pennsylvania stating that for every dollar a man earns, a women in the same job would take home just 76 cents. Elana’s looking to take this shop on the road to get the word out there, which is fantastic. The more people know about this the better, and how great to see the concept represented in such a friendly and simple, but totally hard-hitting way.