Meteors? Fossilised remains? Nope, Rice Krispies as shot by Emily Scaife

Date
18 May 2015
Reading Time
1 minute read

I’m a big fan of creatives who have the wherewithal to follow through on simple – and sometimes ostensibly silly – ideas. Jeff Greenspan is perhaps the high priest of this, but Emily Scaife has a nice line in realising pleasingly simple concepts with enough visual panache to make the results more than one-liners.

She is a master at celebrating very ordinary phenomena – old tea bags, toilet paper and toothpaste – in a very sculptural way but she also has a nice line in wrongfooting viewers through artistic renderings of mundane things. Her Hoover Fluff series takes the weird collections of dust and hair you get in the vacuum cleaner bag and photographs them up close and personal, but I really like Cosmic Crispies where breakfast cereal pieces become what look like meteors, or even fossilised remains under a microscope.

Nobody, least of all Emily, is claiming this is epoch-defining artwork, but it is nice to see such a fertile creative mind playing around with such abandon.

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Cosmic Crispies

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

Above

Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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Emily Scaife: Hoover Fluff

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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