I’m a big fan of creatives who have the wherewithal to follow through on simple – and sometimes ostensibly silly – ideas. Jeff Greenspan is perhaps the high priest of this, but Emily Scaife has a nice line in realising pleasingly simple concepts with enough visual panache to make the results more than one-liners.
She is a master at celebrating very ordinary phenomena – old tea bags, toilet paper and toothpaste – in a very sculptural way but she also has a nice line in wrongfooting viewers through artistic renderings of mundane things. Her Hoover Fluff series takes the weird collections of dust and hair you get in the vacuum cleaner bag and photographs them up close and personal, but I really like Cosmic Crispies where breakfast cereal pieces become what look like meteors, or even fossilised remains under a microscope.
Nobody, least of all Emily, is claiming this is epoch-defining artwork, but it is nice to see such a fertile creative mind playing around with such abandon.
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