Animation: Leading creatives pick the work they wish they'd done
- 29 November 2013
- Rob Alderson
Whether we admit or not, jealousy plays a not insignificant role in the creative industries. In fact D&AD is honest enough to address this head on; when it comes to choosing pencil-winning work judges are asked to consider whether the entry stokes their creative envy and make them wish they’d done that piece.
The organisation has extended this idea by asking three leading creative talents – Jessica Walsh of Sagmeister &Walsh, Dan Wieden of Wieden + Kennedy and Iain Tait of Google Creative Labs – to look back on the work they wish they’d done this year in their respective categories (design, advertising and digital).
Not only are their selections and reasoning jolly interesting, but Factory Fifteen have created some excellent animations to support the pieces, packed with nods to some of the best projects in those areas (think tiny Plumen lighbulbs and BBH’s Three Little Pigs). Terrific stuff!
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.