We all know that guy who fancies himself a bit of an amateur Heston Blumenthal and so inflicts all manner of very weird and not so wonderful combinations on you in the pursuit of gastronomic originality. Luckily the Festina Lente collective are not making us eat their magnificent culinary combos, but they are using them to create a brilliant identity for the food studio Etenschap. Building on their client’s reputation for experimenting with food “as a product, as an image and as an experience” they’ve brought together unlikely edibles which point to the power of the imagination when it comes to rethinking our relationship with food. The fish-pineapple is a late contender for my image of the year!
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.