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Film: Fantastic food designer Marije Vogelzang at What Design Can Do

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Date
9 July 2013

In the second of our video interviews from this year’s What Design Can Do conference in Amsterdam, we spoke to incredible food designer Marije Vogelzang. She has carved out a real niche creating not only weird and wonderful foodstuffs but also amazing dining experiences. After her talk (which you can see below) she hosted a Ponti party at the venue, whereby she barbecued and handed out her delicious synthetic meat substitute which she not only invented, but for which she has also created a whole backstory and mythology about the imaginary beast from which the delicious treats came.

You can see the interview we recorded with Twitter design lead Mike Kruzeniski here.

A person wearing a yellow cardigan and white apron looks off-camera. Behind them, a yellow star-shaped sign reads “Faked meat”.
Above

Marije speaks to us at her Ponti party

Four pieces of glazed, reddish-brown meat cook on a metal grill. Each piece is wrapped around a pale, tapered object.
Above

The Pontis on the grill

A person in a red top eats a snack while holding a yellow pamphlet. They wear white earphones and a black wristband.
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A guest tucks into Ponti

A bold typographic image on a yellow background reads “WHAT DESIGN CAN DO!”. A black, hand-drawn squiggle separates the words “DESIGN” and “CAN DO!”.
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What Design Can Do took place in Amsterdam in May

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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