In the hurly-burly whirlwind of everyday life in the bustling city, what we all really need is a 38 day-long teaser trailer for an album. No, really, we do. It took creative genii KesselsKramer to realise this, and here they are with just that. Opel Mantra is the latest album from Dutch music makers Awanto3, who have been blessed with having infamous Amsterdam-based creative agency KesselsKramer look after their PR. A lot of musicians may have frowned on the idea of a 54,720 minute teaser video, but those who know what’s good for them will just swiftly get into the car and shut the door behind them.
Check out the video’s progress over on the real-time site.