A few weeks back, London-based creative agency The Beautiful Meme got in contact asking if its team could make us a Friday Mixtape. We said yes and expected the usual pumped-up, deck-building bangers focused mixtape we often hear – and love – from graphic design-leaning studios. The Beautiful Meme’s mixtape instead begins with Shakira’s timeless hit Wherever, Whenever, ends with Kylie’s Can’t Get You Out of My Head, and Vanessa Carlton’s A Thousand Miles makes a surprise appearance too.
So when we now picture The Beautiful Meme answering briefs from cultural giants like the V&A, tech staples Google and walking into a meeting with The British Council we, and now you, know the panpipes of Whenever, Wherever are looping in each team member’s heads.
It’s Nice That: Why have you picked these songs?
The Beautiful Meme: Everyone in the studio picked a couple of songs. It is a mix of the transcendental and the ridiculous, as is life.
INT: When or where should this mixtape be listened to?
TBM: Wakes and births.
INT: Are there certain albums you listen to during the different parts of your creative process?
INT: What records are on constant rotation in The Beautiful Meme office?
TBM: The Shakira song gets played every couple of days. Kate Bush late at night.
INT: If a feature film about The Beautiful Meme was to be made, what song would be on the trailer and why?
TBM: Loving The Alien by David Bowie. Agencies should be aliens.
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.