A few weeks back, London-based creative agency The Beautiful Meme got in contact asking if its team could make us a Friday Mixtape. We said yes and expected the usual pumped-up, deck-building bangers focused mixtape we often hear – and love – from graphic design-leaning studios. The Beautiful Meme’s mixtape instead begins with Shakira’s timeless hit Wherever, Whenever, ends with Kylie’s Can’t Get You Out of My Head, and Vanessa Carlton’s A Thousand Miles makes a surprise appearance too.
So when we now picture The Beautiful Meme answering briefs from cultural giants like the V&A, tech staples Google and walking into a meeting with The British Council we, and now you, know the panpipes of Whenever, Wherever are looping in each team member’s heads.
It’s Nice That: Why have you picked these songs?
The Beautiful Meme: Everyone in the studio picked a couple of songs. It is a mix of the transcendental and the ridiculous, as is life.
INT: When or where should this mixtape be listened to?
TBM: Wakes and births.
INT: Are there certain albums you listen to during the different parts of your creative process?
INT: What records are on constant rotation in The Beautiful Meme office?
TBM: The Shakira song gets played every couple of days. Kate Bush late at night.
INT: If a feature film about The Beautiful Meme was to be made, what song would be on the trailer and why?
TBM: Loving The Alien by David Bowie. Agencies should be aliens.
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories