Creativity can flourish within limitations, someone probably once said. Dublin-based designer Gianni Clifford certainly found that at least, having been tasked with creating a new poster pretty much every week for a year for the same client, using only black and white. Said client is Hidden Agenda, a group of Irish club promoters. The emphasis is on typography, which enables variety within the monochrome boundaries and also gave consistency with the brand’s existing logo. “The project was amazing to do: creating artwork for musicians that you are a fan of is a joy,” says Gianni. “The fact that every poster needed to be black and white made for a really interesting challenge, ‘how do I make this stand out more than the last poster yet still using the simple palette of black and white?’ In a funny way when I went to do artwork with an unlimited swatch I was jolted with my unlimited choice.”
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.