Sam Macon creates a fever dream of a music video for the brilliant Goat

Date
14 October 2014

Share

Gothenburg’s Goat are probably one of the most interesting bands out there at the moment. Their infectious fusion of world music, psych and heavy rock has captured the imagination of a now massive fan base, and their live performances are notoriously theatrical; the whole band costumed and gyrating like some kind of ancient Dionysian cult. Their music videos are pretty nuts too.

For their latest single Hide From the Sun, they enlisted director Sam Macon to put together a film that combines all the freaky shit you’d expect from the live Goat experience with a narrative that’s reminiscent equally of Maurice Sendak’s Where The Wild Things Are and Donna Tartt’s The Secret History. The result is like an acid-fuelled fever dream, following the protagonist on an adventure through the mountains where she’s taunted by a gang of beasts with ambiguous intentions.

It’s clear that an enormous amount of time and effort has gone into Sam’s film; from the eerie atmosphere of the live action sequences to the extraordinary detailing of the costumes and animated segments (both of which take inspiration from Stacey Rozich’s illustrations). Of course this isn’t the first time a director has made something extraordinary from Stacey’s stunning artwork – Sean Pecknold’s animated film for Fleet Foxes’ The Shrine/An Argument set the bar pretty high for that one – but this takes things in a whole direction, and we adore the weird results.

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Above

Sam Macon: Hide From The Sun

Share Article

About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.