Golgotha’s interpretation of the Opel Elektro GT takes cues from American and Japanese comics
The Paris-based studio’s work has myriad outputs but is always recognisable thanks to its “generosity, colours and bright imagery.”
- Ruby Boddington
- 12 March 2020
- Reading Time
- 2 minute read
The amazing thing about working within 3D and digital media, is that your skills can be applied across myriad projects. It often makes a studio’s output difficult to pin down but there’s no doubting that it keeps it exciting.
One studio which more than fits this description is Golgotha. Based in Paris, it’s a trio we regularly check in on to see what its latest venture is and it turns out it’s been a busy few months for Guillaume Hugon, Marvin De Deus Ganhitas and Antoine Aillot. “We had a lot of great projects!” they remark, explaining they’ve started a capsule collection, been collaborating with “exciting new clients” as well continuing their work with magazine In Corpore Sano, and they recently relaunched their website.
While its output continues to shift and evolve, there are a few things which will always remain across Golgotha’s portfolio: “generosity, colours and bright imagery.” This means that, no matter what the project and how far-fetched it becomes, there will always be a signature on Golgotha’s work which makes it recognisable.
One of the studio’s most recent project is a capsule collection, designed in collaboration with Opel, a German car manufacturer. Since 2015, the company has been running Opel Neue Welle, an initiative to spotlight young creative talent and it was through this platform that Golgotha came to be working with it. Opel Neue Welle gave Golgotha carte blanche to reinterpret the Opel Elektro GT – one of the iconic Opel models. A fully electric‑powered prototype created by the German car manufacturer in 1971, it beat six times the world speed record for electric vehicles.
Prompted by this history and combined with the Elektro GT’s futuristic tendencies, Golgotha produced a range of streetwear pieces. These were inspired by a character the studio called Golgopel, a fusion of Golgotha and Opel which took cues from American and Japanese comics resulting in a series of illustrations, an animation and an immersive set design for the pop-up store to accompany the line. “It was a lot of fun, as we had a lot of freedom!” says Golgotha of the project.
At the end of last month, the second issue of In Corpore Sano was also released. Created by Pascal Monfort and Sébastien Peretto, In Corpore Sano is a magazine devoted to contemporary well-being for which Golgotha does all the art direction. Heavy on the imagery, it’s experimental and expressive with its typography and editorial design. “Far from representing the cliche of a purely beauty-focused magazine, the publication’s editorial content and graphics emphasise a willingness to deviate from convention as well as a committed vision,” Golgotha explains on its website.
Looking ahead, the studio wants to develop its collaboration with Opel but Guillaume, Marvin and Antoine aren’t ones to keep their options limited. “We are constantly looking for new challenges and new fields to explore,” they explain.
About the Author
Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from the Graphic Communication Design course at Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor. Get in contact with Ruby about ideas you may have for long-form stories on the site.