Google has just launched a new visual identity and redesign of its multicoloured logo. At the time of writing the new logo is shown on the Google homepage being drawn by an animated hand. The brand has published its case study online, in which Alex Cook, Jonathan Jarvis and Jonathan Lee say: “Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.”
Google says the identity was created by designers across the company, including its Creative Lab arm and central design team. Those involved met in New York for “an intense, week-long design sprint.” The aim was to create a scalable mark with “intelligent motion” that brings consistency for Google users across different platforms.
The new identity uses colured dots to signify different actions, such as speaking into a device or to show someone is replying. The redrawn logo uses a sans serif typeface and the same multicoloured colour sequence as the previous Google design. The new Google G has been compacted to work better on small devices.
“The Google logo has always had a simple, friendly, and approachable style,” says the brand. “We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing. Our new logotype is set in a custom, geometric sans-serif typeface and maintains the multi-coloured playfulness and rotated ‘e’ of our previous mark—a reminder that we’ll always be a bit unconventional.”
- Books From the Future talk us through its workshop on disaster in contemporary culture
- Molly Bounds paints intimate moments of quiet contemplation
- Friday Mixtape: Grand Union Orchestra's founder curates us a mix on the theme of migration
- Flat-e tells us how it made a visual interpretation of Daniel Avery's record in its entirety
- Girma Berta authentically captures the people of Addis Ababa with an iPhone
- Remember the pre-stage nerves and backstage stress in Alexander Coggin's photos of children's theatre
- Introducing The Graduates class of 2018!
- America's getting a space force and wants Trump supporters to choose its logo
- Swiss design practice Dinamo develops new visual identity for Tumblr
- Meet Adelia Lim, a graphic designer not afraid to poke a little fun at the industry
- Adobe has added 665 new Monotype fonts to Creative Cloud
- "What is my opinion?": Graphic designer James Aspey's research-focused, typographic practice