Greenpeace's controversial animation urges LEGO to stop promoting Shell Oil

There’s nothing quite like when someone takes something you associate with your innocent childhood and uses it to slap you across the face with a controversial, dark statement. That’s what Greenpeace tend to do to get their point across, and boy does it work. Their most recent plea is directed at LEGO, urging them to discontinue the production of kits for children that are emblazoned with the Shell logo. I’ve seen a lot of LEGO parodies in my time here at It’s Nice That, but none have made me feel dark to my very core like this one did – nothing says wake up and address this horrible issue more than smiling children’s toys drowning in a sea of black oil. Bravo Greenpeace.

Everything is NOT awesome was created by London-based agency Don’t Panic! and was directed by Martin Stirling.