Of all the questions that crop up before going to a nightclub – Will these trainers be ok? Does my hair look mental? Is there a kebab shop nearby? – few people have ever thought: “Wow I hope this club’s well-designed.” But Heineken has decided to rethink the whole concept of late night fun times and recruited a crack international team of designers to design the perfect club from scratch, everything from the bar to the bottles, the lights to the staff’s uniforms. The results will be unveiled at this year’s Salone in April and it will be interesting to see what they’ve come up with. This film introduces the project…
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.