Rarely the most exiting thing you’ll ever be given, the pamphlet has built a bad rep for itself – even the name has an underwhelming ring. But you haven’t seen these bad boys designed by Hey, a studio based in Barcelona that’s definitely more than a casual greeting.
Creating work that’s clean, simple and so aesthetically pleasing that I want to frame it, it’s great to see them ridding the pamphlet of its clutter and overload of information. Bright snapshots of colourful patterns against neutral backgrounds give a sophisticated and well-considered edge to their projects. I love how they’re work is presented as well – so neat and beautiful. The attention to detail and the broad applications of their identities from business cards to envelopes gives not just an insight into the project but how they work as an agency too.
- Minet Kim’s illustrations explore the unconscious through symbols and colour
- Kay Kwon’s graphic design practice arose from his love of rock and hip-hop music
- Sam Gregg's latest work uses photography to rediscover his hometown of London
- Joel Evey tests the visual boundaries of Gap through his “under-the-radar” work
- Madelynn Mae Green’s paintings explore themes of memory, family and domesticity
- Department of New Realities on using VR and AR to give pixels personality
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance