Rarely the most exiting thing you’ll ever be given, the pamphlet has built a bad rep for itself – even the name has an underwhelming ring. But you haven’t seen these bad boys designed by Hey, a studio based in Barcelona that’s definitely more than a casual greeting.
Creating work that’s clean, simple and so aesthetically pleasing that I want to frame it, it’s great to see them ridding the pamphlet of its clutter and overload of information. Bright snapshots of colourful patterns against neutral backgrounds give a sophisticated and well-considered edge to their projects. I love how they’re work is presented as well – so neat and beautiful. The attention to detail and the broad applications of their identities from business cards to envelopes gives not just an insight into the project but how they work as an agency too.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.