Hiro Murai directs a beauty of a music video for Flying Lotus

Date
3 October 2014
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Hiro Murai’s new music video for Flying Lotus’ Never Catch Me is the kind that demands your total attention, and if you can give it, something very strange happens. It might be due to the subject matter – two children rise out of their coffins midway through their own funeral and dance down the aisle to escape in a hearse. Or even the magnificent shots, of which there are plenty – from a choir dancing and clapping in silhouette in front of a stained glass window to the boy leaning his head out of the car window in the final moments with a look of utter happiness on his face. Either way, it’ll transport you completely.

It’s not the first of Flying Lotus’ videos to impress us – there was that one by Kahlil Joseph, as well as this amazing offering – but somewhere Never Catch Me is unlike the others in its power to remove you from your surroundings. We’re putting it down to the softly shifting light, the compelling way the two fantastic dancers move and the flawless thread of narrative which pulls the whole thing together. A round of applause to the very impressive Hiro, if you please.

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

Above

Hiro Murai: Never Catch Me, Flying Lotus feat. Kendrick Lamar

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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