“It’s a form of expression for us”: HuqThat celebrates henna through art direction and styling

Founded by Sabira Haque and Nuz Fatima, the platform aims to make the art of henna more accessible for all.

9 February 2022

The ritual of henna dates back centuries, with some of the earlier uses found in Egypt around 9,000 years ago. It’s long been applied to dye skin, hair, fingernails and materials including silk and cottons; it adorns bodies and hair, while transcending cultures and locations from the Arabian peninsula, India, plus North, West, Central and East Africa.

It’s also the focus point to a platform named HuqThat, founded by Sabira Haque and Nuz Fatima, in celebration of ancient body art rituals using henna. “In a tradition which is most commonly associated with weddings, HuqThat was created to provide a more accessible platform to henna art for all, whatever the occasion, and a safe space for queer and non-binary people to have access to the rituals of henna too,” Sabira tells It’s Nice That. And, since launching, not only has HuqThat provided an accessible space for others to be authentically themselves, it has also had work featured in the pages of publications including Sleek, Vice, Guardian, Coeval, The Face, Azeema and Guap, and they’ve worked with brands like Nike, Converse, Byredo and Beatsbydre.

Of how they came to found HuqThat, it all began after they’d met at a queer event in 2017; a friendship blossomed instantly, and they connected both culturally and artistically. Sabira, a multidisciplinary artist working across art direction, henna and styling, grew up with dual heritage, “being both British and brown”, she tells us. Nuz, with an “unusual route” into the arts by way of policy making and political strategy, grew up doing henna at her local mosque for Eid celebrations. They cover a range of skills creativity, but it’s their shared personal experiences that really bring them together. For instance, both Sabira and Nuz felt like they had to do a “lot of unlearning” in their adult life, especially in terms of finding their community. “Henna as a ritual naturally felt close to our identity,” says Nuz. “It’s a form of expression for us, almost like jewellery.”


Copyright © HuqThat, 2022

Since working with henna, the pair have realised the versatility of the medium – it doesn’t have a certain race or religion, nor is it associated with a specific region. With this in mind, HuqThat celebrates the ritual of henna through fashion and commercial styling, artist collaborations, pop ups, and henna for all sorts of occasions, like events and parties. When taking on a project, the team first figures out the vision and fits the work accordingly – every part of their output is bespoke. “We don’t just put random henna patterns on,” explains Sabira. “It has to coincide and work together aesthetically and visually with the full look. This means it can be very abstract as well as being very intricate. This is dependant on the vibe of the project.” Inspiration comes from a mix of sources such as tribal women with tattoos, traditional fruits and shapes, traditional jewellery, tile work, architecture and garment cuts.

A recent example of the platform’s celebratory work can be seen in the visuals for Joy Crookes’ music video, feat don’t fail me now. HuqThat spent nine hours in the singer’s sitting room with her cat Diago, listening to gawali by Nusret Fateh Ali Khan “and just vibing”, says Nuz. Joy creatively directed and the team brought the vision to life through the art of henna, in turn producing a dreamy and deeply saturated set of visuals that showcases Joy’s dual Irish and Bangladesh heritage. “Henna as a medium is so freeing,” concludes Sabira, “just like paint.”

GalleryCopyright © HuqThat, 2022

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Copyright © HuqThat, 2022

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About the Author

Ayla Angelos

Ayla is a London-based freelance writer, editor and consultant specialising in art, photography, design and culture. After joining It’s Nice That in 2017 as editorial assistant, she was interim online editor in 2022/2023 and continues to work with us on a freelance basis. She has written for i-D, Dazed, AnOther, WePresent, Port, Elephant and more, and she is also the managing editor of design magazine Anima. 

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