When a graphic design company embark on interior design, eyebrows are sometimes raised, but only if they try to emulate the stylings of Laura Ashley – which thankfully the ever evolving Hyperkit definitely haven’t done in their newest venture. Taking on the interior of unisex salon The Lounge Soho, the studio have created a new visual identity, designing bespoke flooring, wall cladding, chairs, coat rails, basically everything to create a space that builds upon the established repuatation of the creative-led salon.
Speaking about the project Hyperkit say “early inspiration came from looking at how sculpture is displayed in the gallery and how a salon could also become a curated space”, as a result an open, uncluttered environment is created with a real fluidity in the different areas of the salon. Lighting is especially important in the space not just inside but also how the shop-front is perceived by passers-by has been considered as well. It’s a stripped-back, colourful space and hopefully the just the start of trips to B&Q for Hyperkit who feel more and more that it’s a natural progression to their approach to design. Who knows if there’ll be a wave of other graphic studios tackling entire physical spaces? If they look as good as this though, we say bring it on.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.