The Ideal Client: A month-long exploration of this all-important creative relationship

Last year we were lucky enough to work with Represent on a project called The Ideal Studio, wherein we conducted a series of 20 interviews investigating what factors (both physical and cultural) help establish the perfect creative environment. It followed a similar exploration of what design studios look for in new recruits (The Ideal Candidate) but this year it was decided to redirect the focus outwards. And so The Ideal Client was born, another set of 20 interviews examining the all important relationship between the creative and the paying customer.

Over the course of the next four weeks we’ll hear from a whole range of experts, from designers to studio founders, freelancers to advertising executives about the good, the bad and the ugly side of dealing with clients. There’s some agreement but a great deal of contradiction too, be it on how often meetings should take place to what a good brief looks like. One very famous designer will admit she never meets her clients, but that’s for another day. So have a watch of this film setting the scene of The Ideal Client, and make sure you head over to the lovely site – designed again by the excellent Hyperkit – to see the project unfold throughout February…