Work / Advertising

New ad features Danny from The Shining tricycling around a dark, empty IKEA…

IKEA are known for using their stores to promote their goods (I’m referring of course to the highly successful ad where they filled one of their shops with cats and filmed it) and today they’re back with a new spot to celebrate Hallowe’en. This time they’ve taken the famous scene from The Shining where Danny rolls around on his trike and inserted that same ominous fear into their own store. I swear anyone that puts a Rail Cam anywhere and follows a kid on a small tricycle around for a while is going to give everyone the heebie-jeebies, and this is no exception. The ending’s a bit weird, but at least you’ll be able to sleep after watching it, which is more than I can say for the original.

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IKEA Singapore: Halloween

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IKEA Singapore: Halloween

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IKEA Singapore: Halloween

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IKEA Singapore: Halloween

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IKEA Singapore: Halloween

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IKEA Singapore: Halloween