If, like us, you dig early net art, electronic music and retina-searing visuals, we reckon you’ll be into Jack Featherstone’s new film promo for Amsterdam festival Dekmantel. With its flashes of colour, complex coding aesthetics and a final brutal assault of names, it’s a line-up announcement that’s both informative and utterly absorbing.
The film depicts the universe “from the perspective of an artificial superintelligence,” showing imposing landscapes, vast galaxies and computer wizardry. In the final few moments, a strobing barrage of text reveals the complete 2016 festival line-up.
“Initially the breadth of the concept appeared quite intimidating, but after a lengthy period of researching the way in which computers actually ‘see’ the world, some general areas of interest began to emerge,” Jack explains. “These included facial recognition, edge detection, landscape scanning, gesture detection, vector fields, data corruption, data analysis and space. The aim was to create a bold, but complex visual world for the film that drew directly from the raw aesthetics of machine vision.”
The film is just one aspect of an adaptable and smart campaign around the festival, with each act having their own gif portrait that can live online to help hype them up before the event kicks off in August. Jack says: “The style for these portraits was directly informed by the actual way in which computers recognise faces. Over 30 artists posted their portraits, leading to many entertaining comments from fans trying to put two and two together to figure out what they all meant.”
Jack, of Studio Crême, worked alongside independent creative director Bas van de Poel and the Dekmantel team to realise the project.
- “I’m a believer in form”: Geoff McFetridge on his new book of introspective drawings
- A rundown of our Nicer Tuesdays highlights of 2018
- Eight creatives from around the world tell us what made their city tick in 2018
- “Are we all avatars now?” asks digital painter Zak Keene
- Mohamad Abdouni on documenting an “important time in Arab queer culture”
- MUJI talks us through the brand’s famously minimal design aesthetic
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Laughing at the world of graphic design with Tracy Ma
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- The animated short giving Isle of Dogs a run for its money
- Caleb Halter's instinctual design practice produces considered and refined work