Work / Film

Jake Davis and K-Swiss Japan ask what style is in this series of great short films

Sometimes experts in a field aren’t always the top dogs in the big, corporate offices. They’re the ones who have been quietly grafting in their own businesses but don’t always get given a voice. That’s is why this four-part series from director Jake Davis teaming up with K-Swiss Japan really floats my boat. Talking about what classic style is, an eclectic mix of people have been interviewed from an eyewear boutique owner, a world-renowned barista and a DJ/record shop owner. It’s the personal experiences that have informed the opinions of these people that’s really lovely as their passion is so clearly genuine. Not only this, it’s a glimpse into what people the other side of the world are up to and with the fourth video still to be posted by Jake, I can’t wait to see who features in the last one.