Work / Interactive

See the speech recognition trending engine created by James Théophane

Prepared to be stopped in your tracks because this is off the hook. James Théophane has just uploaded these incredible videos of a project he did on behalf of Clemenger BBDO Sydney for the city’s recent TEDX event. By rigging the auditorium with microphones he created Mimeisthai, a generative speech recognition trending engine.During the breaks it captured snippets of conversation and fed them into a data visualisation machine which measured differentials like tone, location and intensity, creating an interactive sound cloud that reflects the topics and ideas gaining momentum in the space. Is this a brave new era for social media, saving people the trouble of toiling over 140 characters? Maybe, maybe not but either way it’s fascinating, ambitious and undeniably beautiful. I would suggest watching the making of below before the main event above and there’s some more detail over on James’ blog.