South Korean illustrator Jee-ook Choi specialises in creating cryptic and whimsical illustrations that toy with the everyday, throwing small details and idiosyncrasies into her scenes that belie their immediate, perceived normality.
Her work for Bucheon International Fantastic Film Festival’s poster series makes use of four colour segments of soft geometry. Twists in perspective create an Escher-like impossibility, as ladders bridge swimming pools and diving figures hang as if in suspended animation.
Jee-ook often employs block colours in her work, carrying only subtle graduations in the tones to subtly stir even the stillest of scenes. “I intend to add poetic expressions on flat paintings to get a polished illustration,” she explains.
Sparing in her palette, shades and lines the minimalism heightens the surreal quirks in her work. Deep shades of dark blue, which fade only momentarily into light tones give her Aquarium illustrations a melancholy underwater atmosphere. Her characters stare listlessly, transfixed on a fish which pops from the scene in dark orange.
“I often find surreal moments when making ‘ordinary works’. I think this is a glamorous way to get finished work,” she says.
About the Author
Jamie joined It’s Nice That back in May 2016 as an editorial assistant. And, after a seven-year sojourn away planning advertising campaigns for the likes of The LEGO Group and Converse, he came back to look after New Business & Partnerships here at It’s Nice That. Get in touch with him to discuss new business opportunities, and how we can work together on creative partnerships, insights, experiences or advertising.