Charles Dickens x Snoop Lion in the weirdest (in a good way) Christmas ad yet

Now if you’re a Christmas traditionalist, best to look away now, but if you’re not precious about such things then you might be in for a treat. For their seasonal campaign, Adidas have launched The Cautionary Tale of Ebenezer Snoop, which retells Charles Dickens’ Christmas Carol with Mr Lion in the main role. And with cameos from David Beckham, Stan Smith and Rita Ora among many others, JJ Sedelmaier clearly had a great deal of fun with it. Yes it’s bonkers, yes it’s mindboggling at times but it doesn’t take itself too seriously and it’s refreshing to see a leftfield Christmas ad which isn’t desperately trying to pull on the heart strings. Although like most Christmas stories, there’s a moral in there if you’re willing to look for it…