In their first project at Pentagram, Jody Hudson-Powell and Luke Powell have created a brand typeface for Resonate, an international festival of music, visual and digital arts in Belgrade, Serbia. The festival aims to create a forward-looking debate on the position of technology in art and culture. “To encourage this collaborative atmosphere, the identity includes a bespoke grid, font and glyph system which can be reinterpreted to refresh the festival’s look,” says Pentagram.
The identity adopts a clean, stripped-back approach, emphasised by the references to Paul Renner’s initial designs for his 1927 Futura typeface in the font’s shapes and symbols. During Jody and Luke’s design process this allusion was fully embraced by the pair both aesthetically and in Renner’s progressive approach to design.
- LuckyMe’s Lunice film for Apple Music is a theatrical trip through 90s hip hop videos
- Printed Pages AW17 is now available for pre-order – with exclusive prints, a party and more!
- Tatiana Ermolaeva's coherent “but not too slick” work for the Strelka Bar
- BBC’s David Bailey’s must watch talk for font fanatics from Nicer Tuesdays
- Shin Morae translates her memories into pastel illustrations
- Sarah Meyohas combines virtual reality, 10,000 roses and artificial intelligence in Cloud of Petals
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum