RCA graduate Laura Jouan is a France-born, London-based graphic designer with a portfolio that’s uncluttered and sophisticated. With a great attention to detail, Laura’s talents lie in editorial design, typography and branding, all executed through careful, pared-back design.
Some stand out pieces of work include the type design and identity she created for Scenes Unseen an exhibition by design innovation firm Takram at this year’s London Design Festival. Keeping to a monochrome palette (a common theme in her work), Laura’s shard-like typeface reflects the themes explored in the show which was pushing the boundaries of products when testing, how they’re bent into different forms and stripped back.
Books, brochures and pamphlets are Laura’s bread and butter, and throughout her work are well-designed research portfolios in booklet form. Each one gathers together imagery, diagrams and text into neatly organised tomes collating together the designer’s ideas.