Lernert and Sander turn convention on its head for Dutch bank Knab
- 4 April 2013
- Rob Alderson
We’ve long sung the praises of ceaselessly inventive duo Lernert & Sander and so we were rather embarrassed that we missed the boat (lolz) on this excellent advert when it was released late last year. Commissioned by Dutch bank Knab to create a short spot that encapsulated the organisation’s mission to do things differently, the lads took the centuries-old tradition of christening a boat by smashing a champagne bottle against its bow, and flip-reversed it. The result is simple, smart and memorable, thereby ticking pretty much all the requisite boxes.
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.