Lernert & Sander create three-in-one music vid for Dutch band

10 November 2015
Reading Time
1 minute read

In what is probably one of the more minimal music videos in recent years, the four members of Dutch band De Jeugd Van Tegenwoordig stand in three repeated rows, wearing white, grey and black sweatshirts. Directed by Lernert & Sander, the pair behind the new Cos film, the back-to-basics video actually serves as three, and cleverly, you can click on different tabs to hear different tracks played over the same visuals. The effect is somewhat disorientating as you switch between songs, suddenly seeing the correlating row – either white, grey, or black – come into sharp focus. What could be seen as lazy or penny-pinching is actually executed so well, and so seamlessly, it makes you wonder why such resourcefulness isn’t used as inventively more often.

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Alexander Hawkins

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