Lo Siento and Blanca transform our opinion of udders for good

There’s nothing sexy about milk. The creamy effluent of bovine teats might be a crucial part of our diet but has always been served up in utilitarian packaging that lacks any consideration for design. But things are changing down on the farm, and Catalonian design studio Lo Siento have recently completed this excellent identity for Blanca, a dairy in the Pyrenees that prides itself on honesty and sustainability. Their design reflects this in its visual simplicity and use of some of the traditional elements of daily dairy, taking the humble glass milk bottle and adorning it with some beautiful, clear type. It’s still produced from the guts of a cow, but this fine piece of branding goes a long way to making milk a lot more appealing.