Advertising: M&C Saatchi crash a submarine through a Milan street

Date
3 October 2013
Reading Time
1 minute read

Hey gang, you know how I’m always going on about how brilliant insurance companies’ PR stunts are? Ok fine I don’t but that’s because there’s never been one worth mentioning… until now! The clever clogs at M&C Saatchi Milano came up with this astonishing stunt for Europ Assist IT’s Protect Your Life campaign, getting people to rethink how well covered they are by gate-crashing a submarine into the middle of a Milan street.

It’s a terrific idea but the genius is in the execution, clearly they have spent time and energy really making it look like the sub’s surfaced in the wrong place, and they even staged a performance of the aftermath with impressive verisimilitude (see the video below).

Above

M&C Saatchi Milano: Europ Assist IT, Protect Your Life

Above

M&C Saatchi Milano: Europ Assist IT, Protect Your Life

Above

M&C Saatchi Milano: Europ Assist IT, Protect Your Life

Above

M&C Saatchi Milano: Europ Assist IT, Protect Your Life

Share Article

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.