You could be forgiven for taking a cursory glance over the MAAD site, as I did, and assuming that it was dedicated to a design collective more diverse and comprehensive than we’d ever even seen before. Because that it kind of what it looks like. In fact, MAAD stands for Masters in Art Direction and belongs to ECAL, aka the Ecole cantonale d’art de Lausanne, in Switzerland, and the website serves as both a pamphlet for prospective students and an archive for the projects of previous ones, making it one of the best thought out university sites that we’ve ever seen.
Showing a programme of workshops including those by photographer Erwan Frotin, The Gentlewoman art director Veronica Ditting and I Love You Magazine alongside newer works from alumni including photographer Andy Massaccesi and David Luraschi and an archive of theses by past students, the site is a veritable treasure trove teeming with creative talent both old and new, and as yet undeveloped. It’s almost got us wanting to head to Switzerland.
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