Advertising: Great making of video for the new John Lewis Bear and Hare spot

Date
11 November 2013
Reading Time
1 minutes

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Love it or hate it, it’s been nigh on impossible to escape John Lewis’s new Christmas ad over the past few days. The pressure was on Adam&Eve/DDB to follow up their much-talked-about offerings from the past couple of years, and early indications suggest that whatever the cynics may say, the public have been charmed anew. But regardless of whether The Bear & The Hare makes you feel nicely festive or a bit nauseous, this “making of” is really interesting. Elliot Dear and Yves Geleyn of Blinkink/Hornet were the duo charged with bringing the ideas to life and you get a nice sense of the painstaking stop-motion process they went through over a period of several months. The song will be stuck in your head all day though.

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Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

Above

Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

Above

Blinkink/ Adam&EveDDB: The Bear & The Hare making of (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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