ManvsMachine's new updates include super work to launch Nike's new Kobe8 shoe
- Date
- 2 January 2013
- Words
- Rob Alderson
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I know I shouldn’t reveal my weaknesses in case my nemesis is reading but I really hate snakes (also cotton wool – it’s to do with the way it creaks). But even I can look past my serpentine aversion to appreciate the skill in ManvsMachine’s really impressive new ident for Nike’s new Kobe8 shoe. We shouldn’t really be surprised by this studio’s excellence any more as they always seem to get it spot on, as evidenced elsewhere in their Christmas twists on their superb More4 identity, filmed on location in Iceland with no CGI. Boom.
ManvsMachine: Kobe8 animation for Nike
ManvsMachine: Kobe8 animation for Nike
ManvsMachine: Kobe8 animation for Nike
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.