Mark Zibert's single-take paralympic advert will give you goosebumps
- 3 May 2012
- Rob Alderson
The organisers of London 2012 are determined that this year’s Paralympic Games are not seen as the bridesmaid to its counterpart but as admirable an aim that may be, the vast majority of the creative work we are seeing concern the other games. So it’s really refreshing to see a video like this from Canadian photographer/director Mark Zibert aimed at inspiring potential paralympic athletes. Shot in one continuous take, it’s atmospheric, powerful and hugely inspirational, exploring one runner’s journey back to the track.
There’s also an interesting making of video below.
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.