Slick identities for cool, luxurious products are one thing, but creating branding for rather more technical, obscure brands is arguably a trickier task. That’s why we were so impressed with designer Michal Markiewicz’s identity for Aloft, an aerial drone filming company in Poland.
The company uses advanced technologies to produce footage for television and commercials so the identity needed to be instantly understood and recognisable. Placing the company’s name within a grid of crosses that act like propellers, the logo has moving iterations to enhance the kinetic aesthetic. The red, outlined square feels like a frame for a figurative drone to hone in on and an array of simply illustrated cards explain the various types of filming the company can do. Using inoffensive hues of blue and orange, it’s a clean and sharp identity from the Polish designer.
- Uma Bista’s photographs address gender inequality in Nepalese communities
- Meet Tess Smith-Roberts, the illustration student who adds a "stupid little smiley" to every character
- Charlotte Rohde asks “what do typefaces have to say beyond the words they spell?”
- Postage stamps as an R&B identity and more: Haeri Chung on her graphic design practice
- How Pelle Cass creates his jarring “still time-lapse” images
- Caricom examines football and fan culture through the lens of the black experience
- “The future of design is in the creation of tools”: Meet the Space Type Generator
- Yushi Li on photographing men she met through Tinder
- When Hollie Fernando forgot her age, she decided to take her first self-portraits
- Lacoste once again swaps its iconic crocodile logo for ten endangered species
- Master one style or stay versatile? Illustrators discuss the pros and cons
- Kentaro Okawara on how he is “always thinking about making art and books”