There’s a reason why black and white is still a strong combination. It doesn’t shout, always looks cool, and allows the design to speak for itself. It’s the reason I was so drawn to German studio Morphoria’s identity and exhibition design for DIE GROSSE Kunstausstellung NRW 2015.
In its 113th year, DIE GROSSE is a huge exhibition of over 100 artists from various disciplines showing off their work in one big show. To keep things simple and pared back, the studio used silhouetted figures created by one of the show’s winners, Felix Drose. Tribal-like and primitive, I love how the characters alternate between black and white and tower over the beautifully neat, black Edmondsans type designed by James T. Edmondson.
The consistency is what makes this project so impressive as the studio also designed the exhibition catalogue. Sticking to an uncomplicated design and colour palette, Morhphoria has given the DIE GROSSE branding impact, but it’s subtle enough that the focus ultimately remains on the range of work being exhibited.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.