When entrusted with a brand as venerable as Falcon Enamelware – a fixture in kitchens dating back to the 1920s – any redesign has to be confident enough to achieve its objectives but sensitive enough not to trample on all that heritage.
Thankfully Morse Studio and Kiwi & Pom have given a masterclass in how to balance these two challenges. Commissioned to create a new brand identity and updated ranges, which Morse wanted to " rigourously reference Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography."
They continue: “The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging.”
These efforts to fuse classic and contemporary have certainly come off, and it seems that sales figures as well as press attention are vindicating the brand’s new direction. We’re also massive fans of the in-kitchen photography – any dish that looks good with dead fish in it is clearly doing something very right.
- Malika Favre talks about studying engineering, her first job and tight deadlines from The New Yorker
- Say what you see, it’s Best of the Web!
- The art of plane watching captured by Mindaugas Kavaliauskas
- Friday Mixtape: escape from the world with Xenoula's ethereal mix
- Towers of Thanks: Res photographs their mother's life working for Donald Trump
- A world of pain: Sixteen Journal's latest issue
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Paper reveals Break the Internet take two, with Nicki Minaj shot by Ellen von Unwerth
- Bea de Giacomo photographs the wonders of pregnancy
- Matthieu Lavanchy recreates food emojis "irl" for The Gourmand's tenth issue
- Introducing Broccoli, the publication “normalising cannabis use, especially for women”
- One Step Ahead: we meet Paula Scher, the trailblazing Pentagram Partner