Mother London: Psychic Tees

13 December 2011

Last week we held our In Progress 2011 conference in a bid to work out what the big trends might be in 2012, but there’s more than one way to get a glimpse of the future. The ever-innovative folk at Mother London have launched the Psychic Tees project, where 100 black T-shirts were given to Los Angeles-based psychic Lucinda Clare. She has channelled her powers to predict the future of the as-yet-unknown wearer of each shirt, and this has been printed on each. Customers will simply select a number with no guide to size etc and await their 2012 fate. It’s a bonkers, brilliant stunt with all the proceeds from the project going to Age UK – predestination just got interesting.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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