Last week we held our In Progress 2011 conference in a bid to work out what the big trends might be in 2012, but there’s more than one way to get a glimpse of the future. The ever-innovative folk at Mother London have launched the Psychic Tees project, where 100 black T-shirts were given to Los Angeles-based psychic Lucinda Clare. She has channelled her powers to predict the future of the as-yet-unknown wearer of each shirt, and this has been printed on each. Customers will simply select a number with no guide to size etc and await their 2012 fate. It’s a bonkers, brilliant stunt with all the proceeds from the project going to Age UK – predestination just got interesting.
Share Article
Further Info
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.