French studio My Name Is designs one identity for three museums

Working out of Montmartre in Paris, studio My Name Is (not to be confused with the excellent My Name Is Wendy) is the joint venture of graphic designers Alexander Bouichou and Thomas Ibars. The studio, which was set up in 2007, is behind a number of strong print projects, including books, posters, magazines and visual identities that translate beautifully into collateral. This particular project, an identity for Permanent Festival in France, is for a partnership between the Carré d’Art Museum of Contemporary Art in Nîmes, the Vincent van Gogh Foundation in Arles and the Collection Lambert in Avignon. It boasts a simple triangle motif, sans serif font and an interchangeable, two-toned, white and spearmint green palette.