A wry and garish identity for Geneva’s festival of contemporary culture

Date
11 December 2015

Swiss studio Neo Neo has designed the identity for La Bâtie, a two-week festival of contemporary culture, including theatre, music, dance and visual arts that takes place in Geneva. Each year the festival identity is given over to a new studio, its printed matter, website and signage redesigned whilst maintaining the festival’s subversive tone. In this instance, Neo Neo pushed references to a “discount aesthetic,” with nods to 1950s popcorn packaging, cereal packets, hot dogs and cheapo store identities such as Leader Price and Hard Discount. Their identity is communicated through a series of cartoon-like characters, bold typography and a red and white square repeat pattern; it’s childlike and garish, making for a much-needed break from the tasteful but repetitive festival identities of late. By playing on the tropes of pop culture and cut-price advertising, the identity also establishes an entertaining and accessible tone for the arts festival, one that satirises the context and not its audience.

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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Neo Neo: La Bâtie

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About the Author

Billie Muraben

Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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