First impressions, as all our mums told us, should not be trusted but as we grow up we learn they are completely unavoidable. So the design team at The New York Times magazine doesn’t take it lightly when they decide to create a new contents page for their special editions, but they are convinced it’s an important and worthwhile exercise.
In an interesting post on the magazine’s 6th Floor Blog, the magazine’s art director Gail Bichler writes: “Designers constantly face the risk of readers reacting negatively in knee-jerk fashion to design decisions. (Reactions to text, which takes more time to digest, tend to be more considered.) But it’s a risk that’s important to take. As one of the first things a reader sees in the magazine, the T.O.C. is a chance to signify that each article is part of a larger package. A T.O.C. redesign is also a way to push one step further the visual vocabulary we’ve created for the features.”
It’s interesting to see some of the different iterations of the TOC and cheering to find out that these kind of risks are still taken.
- Practical portfolio advice, from choosing a specialism to solving real problems
- Performance art's "master" Tehching Hsieh on the importance of isolation
- Territory Studio on making organic, lo-fi graphics for Blade Runner 2049
- Evan Cohen’s illustrated characters work together to travel through the panels of his comic
- Tadas Karpavicius's risky opera catalogue creates "fluidity and an organic feeling"
- Wang & Söderström create digital art you want to reach out and touch in new exhibition
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- The Guardian unveils redesign across print and online
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- A first look at Uber and NASA's new flying vehicle
- Uniqlo and Marimekko collaborate on bold and expressive new collection