At last month’s Nicer Tuesdays our final speakers were Lee Belcher and David McKendrick – formerly of Wallpaper* and Esquire respectively – whose new venture B.A.M. has just redesigned the magazine for art auction house Christie’s. The pair talked us through how they developed the new look and feel, mainly by immersing themselves in the Christie’s archives.
“There were a few things we stole, I mean paid homage to,” David explained, such as a “confident use of multiple typefaces.” They also explained why they were so keen to put the art work itself front and centre. “We felt very strongly about moving away from putting people on the cover and really making the most of what they’ve got.”
Sponsored by Park Communications
Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.
They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at [email protected] or via the website www.parkcom.co.uk.
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