Twin sisters Marta and Eva Yarza have gained quite the following for their graphic design capabilities and vision. Known as The Yarza Twins, with a studio of the same name based in London, the pair took to the Nicer Tuesdays stage to tell us about their identity for Oia Council, a Spanish municipality in Galicia.
Beginning by taking the audience through the misconceptions around Spain from flamenco dancing to paella, and how British people tend to think of Malaguf as a Spanish holiday, The Yarza Twins’ identity for the village of Oia uses a very different design language to other tourist boards in the country. The identity does this primarily through typography, using a bold sans serif, the opposite of a curling serif that is “super popular in Galicia so much that nearly all the businesses use it nowadays,” they explain.
Parting from the old school identity to a modern one, the campaign reflects Oia’s personality in a unique way. For instance it uses green to reflect the natural beauty of the village, particularly as there was no budget to commission photography and so “we thought we should make a graphic system that is really, really in brand,” using a typeface by Elias Hanzer. The result is an identity that embodies the place, through a customisable logo and their contemporary outlook was surprisingly “very well received by the village, on the first week they made some t-shirts and they sold out, and now the village has an identity it didn’t have before”.
- An eye for the uncanny: Viviane Sassen on her concurrent exhibition with Lee Miller
- Lucy Hardcastle’s sculptural forms poetically abstract Uniqlo’s AIRism range
- Kristin Texeira’s abstract paintings recall the essence of moments through colour
- Photographer Charlotte de la Fuente transports us to the seductive world of Macau's gambling scene
- Carlos Saez's textural digital collages reimagine the human form
- Nicholas Blechman on applying subtle redesign tweaks to The New Yorker
- "Don't drink and dance in front of your peers": ten creatives on their biggest mistakes
- "Even if you cover a shit in glitter it’s still a shit": top creatives show us their CVs
- Photographer Eli Durst's series Pinnacle Realty challenges stereotypes of suburban America
- Tsto returns to design Flow Festival's identity, pushing and playing with its typography
- Beyoncé and Jay Z take over the Louvre for Apeshit music video
- How Alex Prager made the world stop and stare