“I feel at home most with music”: Patrick Savile on his style-shifting graphic design practice

Graphic designer Patrick Savile learned early on in his career that he produced the best results when he went with his gut on each project. When approaching a brief, he asks himself: “How does this need to look to best represent the music, artist etc?” In turn, his portfolio flits between styles. “I was always aware of people who had one solid style they stuck to, but it just never really gelled with me,” he added.

When he joined us as Nicer Tuesdays in January, Patrick talked us through one project which demonstrated his instinctual process, his design for Clams Casino’s Moon Trip Radio. Having been a long-time fan of the producer, Patrick was “quite blown away” when he reached out to him mid-way through 2019 and asked him to design his second album. Outlining the details of the project, from the typography to the illustrative elements and the minisite, Patrick’s talk was a whistlestop tour through “the thoughts and processes that was Moon Trip Road.”