Yuri Suzuki on how the key design tool is always communication

Date
14 December 2018

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Joining us at Nicer Tuesdays November was Yuri Suzuki, shortly after the designer’s slightly surprising announcement that he was the newest Pentagram partner. Even Yuri notes how the decision for him to join the design partnership was a surprise to himself, recalling how when the initial conversation began his first question was “Why!?”

But over the past decade, since he graduated from the Royal College of Art, Yuri has achieved a lot in many pockets of design. “Working for will.i.am, making robotic musical instruments, and also making robots for music videos,” he reels off during his talk, “also making a tube map from radio and also a sound car – a sound taxi – and also a breakfast machine as well… I’ve been abstract for so long that I’m quite surprised I’ve been able to survive for the past ten years.”

But as Yuri’s talk went on to explain, being abstract may be the best foot to put forward to make your mark. After all, Pentagram does not just deal with design but more communication, and one thing Yuri does, whether it’s with sound or sculpture, is communicate with an audience in a way that only Yuri can.

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Dropbox

Dropbox Paper is a collaborative workspace that eliminates distractions that get in the way of creativity. Because you can work with all types of content – from video, to sound to code – in Paper, you and your collaborators can easily edit and discuss all aspects of your project in one centralised place.

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Dropbox

Dropbox Paper is a collaborative workspace that eliminates distractions that get in the way of creativity. Because you can work with all types of content – from video, to sound to code – in Paper, you and your collaborators can easily edit and discuss all aspects of your project in one centralised place.

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The Conran Shop

The Conran Shop is the home of considered, curated design. Founded by Sir Terence Conran in 1974, The Conran Shop is forever evolving, with good design always at its core. Offering a unique and personal blend of design classics and future icons, its innovative collections have inspired, surprised and delighted visitors for generations.

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The Five Points Brewing Company

The Five Points Brewing Company is an independent brewery based in Hackney, London, brewing with a commitment to provenance, quality, consistency and the community since 2013.

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The Five Points Brewing Company

The Five Points Brewing Company is an independent brewery based in Hackney, London, brewing with a commitment to provenance, quality, consistency and the community since 2013.

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